Huffpost | August 1st, 2012
Amtrak’s all-inclusive new advertising campaign is drawing praise in the lesbian, gay, bisexual and transgender (LGBT) blogosphere.
The new “Ride With Pride” campaign depicts two same-sex couples with children, while directing users to a unique, gay-friendly site featuring vacation packages for Martha’s Vineyard and Lake Placid, N.Y., among other popular destinations. The two ads — one featuring two men, the other featuring two women — also promotes the company’s half-price campaign for children between the ages of two and 15 years old who are traveling an adult.
“Priceless family moments are now affordable,” the ads read.
Towleroad, Instinct magazine and MetroWeekly are just three of the numerous media outlets to feature the ads already.
“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” the company notes on the site. “We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. Simply put, our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people.”
It’s unlikely that the Amtrak ads were released to coincide with “Chick-fil-A Appreciation Day,” which was designated by former GOP presidential candidate Mike Huckabee in hopes of combating the backlash sparked by the fast food chain’s president, who confirmed his company’s anti-gay stance in a controversial interview last month.
Regardless, they’ve certainly brought a smile to our faces.